![]() ![]() Last year, it opened the doors of a purpose-built 1 million sq. LKQ Euro Car Parts has expanded rapidly across the UK, Republic of Ireland and Europe in recent years and now boasts more than 330 branches and stocking over 160,000 different parts. LKQ Euro Car Parts ( is the leading distributor of car and LCV parts, specialising in three key markets – trade, retail and collision. Switch to final image of Shell logo against white backgroundĮnds with upbeat, pulsating electro music with faint hint of woman’s humming, ethereal voice overlay. “Developed with” and Ferrari logo are also in lower right-hand corner The words: ‘With PurePlus Technology” and “discover the power of natural gas at SHELL.COM/PUREPLUS” come into focus in right-hand side, alongside bottle of Shell Helix Ultra Scene is bathed in the yellow light of duskįinal shot of Ferrari racing away towards the horizon, with image of bottle of Shell Helix Ultra appearing in middle-left of screen We see the Ferrari from different camera angles, in rapid jump cuts, looking fierce and fast along the open desert road. Quick cut of red Ferrari car racing up an open desert road towards the horizon Roar of high-performance racing engine opening up on the road plays over the music No other motor oil cleans your engine better Orange flame licks around centre circle.Įngine sounds continue to build as if a jet were in take off Quick cut back to animation images that cross the inside of engine with the ball of fire, star creation as camera pulls back. Quick cut to extreme close-up of a fuel injector – its shiny steel gleaming under clear oil dripping from its seal ringsĬlose ups of cam shafts in rapid and building motion A bright light shines through the pour of the crystal-clear oil The oil streams in a contained, upwards funnel as the camera continues to pan down. The helices continue to converge and become a stream of clear, yellow bubbles that, in turn, become a clear, yellowish stream of oil. The cloud twists into an image of a helix that also looks like a fractional distillation column that is refining the contained funnel cloud, turning it into oilĪs the camera pans down, more yellowish helices appear and converge Quick cut to black background with an animated depiction of smoke turning into the funnel cloud of a contained hurricane The sound of bursting flames plays over the piano chords. More flames are in the middle of the shot against a background of shining stars in the universe. Quick cut to new animated image where red flames entirely frame the screen. The bright, white ball bursts into flame – a catastrophic stellar explosion. The black background is speckled with colour spots of pink and green as well as flecks of tiny white dots that look like stars in a galaxy. Quick transition back to an animated, realistic-looking depiction of the universe.Ī bright, white ball of fire moves from the bottom, middle of the screen into the middle of the shot. She is contemplating one bright star – the star from the opening shot. Her head focused upwards towards a vast sky that’s turning from dusty blue to night with streaks of pink cloud. She is standing in open landscape at dusk with mountains just in sight, stage left, far off in the distance. Quick transition to image of a woman, in shadow, shot from behind and below looking up. Plays in background, building throughout ad, expressing the majesty of outer space and the awe of creationĪnimated imagery of floating grey gas cloud in centre of dark field among purple specks, indicating the creation of a bright star in a vast, dark universe. Sounds of a stripped down score with simple and limited piano chords. It’s an origin story: from the big bang of star creation in the universe to revolutionary oil used in a Ferrari out in the natural world, specifically in sparse, stunning desert road scenes. This television commercial introduces Shell Helix Ultra with PurePlus Technology, depicting its origins from natural gas to advanced motor oil that powers top racing cars, specifically Ferrari. ![]() Video location in website: – Shell PurePlus Webpage Section A – Hero – “Introducing Shell Helix Ultra with PurePlus Technology” Title: Introducing Shell Helix Ultra with PurePlus Technology (English version) ![]()
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